About us

Red Arrow. A Fixture of Alberta’s History.

Family owned and Alberta based, we’re proud to be more than a transportation company; we are part of each community we serve. Our luxury coaches have been travelling Alberta since 1979. We are proud to have become the safe, friendly, and trustworthy company people have come to rely on to get them safely to their destinations and Safely Home every day.

Our founder, R.B. Colborne, had a vision to elevate the perception of bus travel in Alberta and thus was inspired to launch the luxury inter-city passenger coach service called Red Arrow on July 9, 1979. The business class coaches on the original Calgary-Edmonton-Fort McMurray Route were always ahead of their time; with single row privacy seating, complimentary snacks and refreshments, the first commercial coaches to have seatbelts, pay-per-use cellular phones, and at one time a business centre, complete with fax machine and printer, all in accessible units.

A look back

Our first coaches to hit the road in included single row privacy seating, which was a game changer in the bus industry! Inspired by the idea of the business traveler needing the space and comfort to relax or get some work done, people now could spread out in a single seat, enjoying their own personal space.

Always staying on the cutting edge of innovation and with a focus on a luxury passenger experience, we continued to improve and adapt with the times, at one time installing a pay-per-use cellular phone and business centre, complete with a fax machine and printer. This was revolutionary for bus transportation and offered a high-end experience for travelers. Now, people travelling between cities could get even more work done on the road and make the best use of their commute.

Just like an airplane, complimentary snacks and refreshments on the coaches were another perk that made us stand out from the competition. Coffee, tea, soda, and cookies are still available on our coaches today – just in case you are feeling a little peckish on your trip!

We were the first company to offer commercial coaches with seat belts, reinforcing our commitment to ensure that passengers arrive Safely Home. Safely Home is our brand that represents our deepest commitment to safety and is the ultimate promise we make to each other, to the communities where we operate in, the public and to our customers we value deeply.


Red Arrow is still owned by the Colborne family and is one of the flagship brands under the Pacific Western Group of Companies. Today, our coaches still stand head and shoulders above the rest more like a business class flight experience than your typical bus trip. Check out our extensive list of amenities that make Red Arrow the best way to travel, hands down.


Founded in 1979

100% Canadian owned

Alberta’s Premier Motorcoach Travel Company

Our Core Values


Customer Service



Positive Attitude

Team Work





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